New Positive Deviance Handbook: GIZ Social Behaviour Change Practitioner‘s Guide on Positive Deviance

Learn from GIZ projects and design your way to implement the Positive Deviance Approach for improved development outcomes

Social and Behaviour Change (SBC) is a process of involving individuals, communities, or societies that enables them to adopt and sustain positive behaviours. GIZ is committed to motivate communities in rural development programmes it works with to adopt such positive behaviours to achieve better outcomes in the fields of health, nutrition, agriculture, livelihoods, and environment.

Read their new handbook: Positive Deviance Approach - Deep Dive Social Behaviour Change