Positive Deviance (PD) is based on the observation that in every community there are certain individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers, while having access to the same resources and facing similar or worse challenges.

The Positive Deviance approach is an asset-based, problem-solving, and community-driven approach that enables the community to discover these successful behaviors and strategies and develop a plan of action to promote their adoption by all concerned. Learn more →

 
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35

years

65

countries

30,820,000+

lives impacted

The successful application of the PD approach has been documented in more than 41 countries in nutrition and a variety of other sectors from public health to education to business. If you would like to use the PD approach in your community or organization, please see the resources in How to Get Started →


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